, Phone: 614-292-8185 Richard E. Petty and John T. Cacioppo, The Elaboration likelihood model of Persuasion. You can download the paper by clicking the button above. In case of word of mouth it means that one unit change in standard deviation will bring 0.45 changes in customer satisfaction. New York: Guilford Press. Guidelines summarize and evaluate available evidence with the aim of assisting health professionals in proposing the best management strategies for an individual patient with a given condition. 1986. p136. Sciences exemplify similar attitudes and operations, but with a higher degree of elaboration of the instruments of caution, exactness and thoroughness. 1. With Solution Essays, you can get high-quality essays at a lower price. During my seniorâ¦â The first is the Public Understanding of Science model that considers controversies about science to be caused by a deficit of scientific understanding, and the role of communication is to rectify this deficit by educating the public and reducing the controversy toward a predetermined outcome (67, 68). S. 41â72 in: Shelly Chaiken, Yaacov Trope: Dual-process theories in social psychology The â¦ Columbus, To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser.